Genius Marketing

What is it about the Golden Arches that every kid loves? Gavin, just 3 weeks shy of his 2nd birthday, recently gets so excited when he sees the golden arches at McDonald's. Tonight, we were jut passing by and he screams "Don-Dons!" Honestly, we've only been there a few times this summer. I'm not sure if it's the food or if he remembers playland from McDonald's North?!?! Whatever the case, they've got the marketing scheme all figured out...rope kids in and parents follow.